From October 28 to 31, the Shanghai New International Expo Center hosted Music China 2026, which brought together key players from the world’s musical instrument industry. Over 1,500 exhibitors from 31 nations and regions showcased a variety of musical instruments, cutting-edge technologies, and the most recent advancements in the industry during the four-day exhibition.
The event is expected to attract around 150,000 visitors, including international buyers, distributors, and industry professionals. In addition to product displays, the fair features industry forums and networking activities, providing a platform for knowledge exchange, business connections, and industry collaboration.
Representing Pakistan, Gold Brothers and Sanaulah Pro Corporation showcased their musical instruments to an international audience. Their participation highlighted Pakistan’s manufacturing capabilities and provided opportunities to develop overseas partnerships, explore new markets, and expand export opportunities.
In addition to creating opportunities for future growth, innovation, and closer ties with the international music industry, the participation represented a significant step toward bolstering Pakistan’s position in the global market for instruments.
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